why do we love discounts so much ZD7wEGE5 |

Why Do We Love Discounts So Much?

Shopping frenzy comes to the fore with the prominent campaigns and discounts in November. Specialist Clinical Psychologist Sedef Koç Bal said that because discounts are presented as an opportunity not to be missed, an impulsive buying behavior is observed in individuals without considering and evaluating. Sedef Koç Bal offered, “We should review our feelings and ideas that accompany our behavior as individuals and increase our awareness of ourselves.”

Specialist Clinical Psychologist Sedef Koç Bal evaluated the reasons for the interest in the discounts that came to the fore with the campaigns in November.

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It’s fun to buy a new item

Specialist Clinical Psychologist Sedef Koç Bal stated that the discounts and campaigns that stand out especially with the influence of media tools attracted great attention and said, “Well, do you really need that object you plan to buy? Of course, it is normal to acquire a new item for ourselves and to take pleasure from it. Of course, it is a logical step to wait for the discount period to buy something that we have been planning for a while. However, apart from all this, an unhealthy buying behavior that has evolved into a shopping spree is evident.”

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Being constantly reminded

Noting that the social media dimension of the issue cannot be ignored, of course, Specialist Clinical Psychologist Sedef Koç Bal said, “As certain dates approach, we are always exposed to reminders through various channels. An emotional manipulation begins from behind. The desire to possess, the pursuit of pleasure, excitement, enthusiasm, ambition… Although the influence of social media and advertisements is very strong; It is necessary to evaluate the reasons such as the desire to ‘be like them’ by owning what others have, the expectation of belonging, obtaining status by owning that object, seeking pleasure or having difficulty in impulse control.

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People convince themselves with various excuses

Noting that people are trying to convince themselves with various excuses, especially during this period, Specialist Clinical Psychologist Sedef Koç Bal said, “People say, ‘I need to buy it quickly before the discounts run out and the stocks run out!’ He tries to convince himself with various excuses such as ‘Everyone has it, I should have it too’, ‘Let me get it while there is a discount’, ‘If I don’t buy it now, I will have to buy it when the price increases, now is the best time’. While the individual is satisfied during the unnecessary purchase behavior, at the end of the day, he or she may be unhappy and nervous and face economic problems.

We need to reconsider our feelings and ideas.

Specialist Clinical Psychologist Sedef Koç Bal, who noted that people observed an impulsive buying behavior without considering and evaluating, because the discounts in question were presented as an opportunity not to be missed, offered, “As individuals, we should review our feelings and opinions accompanying our behavior and increase our awareness of ourselves.”

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Consumption habits have changed after the pandemic

Noting that consumption habits have changed all over the world, Sedef Koç Bal said, “We, as a society, achieved harmony in a very short time, especially in the changing world system after the Covid-19 epidemic. Online shopping is an example of this. Filling the virtual cart seems more practical and hygienic than filling the physical shopping cart, but unfortunately it does not provide the advantage it provides for health for our economy. Just as we find it valuable to investigate the excess in a random human behavior, the same is the case with shopping,” he said.

The underlying causes should be investigated.

Psychologist Sedef Koç Bal, who mentioned that there may be various problems under the excesses that occur while shopping, as in every exaggerated behavior, concluded her words as follows:

“In addition to the issues that arise as a result of this behavior, it is useful to think about the situations that may cause it and other mental disorders that may accompany it in the background. For example, we should consider factors such as increased shopping behavior or shopping addiction with mood disorders as mental health professionals. If something you do to feel fit is causing setbacks for you and lowering your quality of life, you may want to consider getting expert advice.” (BSHA-Science and Health News Agency)

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